The Last Word

2016–2017 | Copy, Graphics, web

The Last Word is an English-Swedish bilingual copy shop based in Stockholm, founded in 1992 by Roger Choate, seasoned copywriter and long-time Sweden Correspondent for The Times (London). Under his mentorship, I had the great honor of consolidating my passion for language and writing with practical experience in the media world and serving as a Swiss army knife of sorts.

Initially engaged to design a new company website, my suggestions for copy revisions saw me increasingly involved in a bottom-up rehashing of all aspects of the site design, eventually joining the firm as a copywriter. Additional responsibilites ranged from designing a new company logo and business cards (pictured below) to performing sales outreach and developing best practices for dealing with clients. I handle website maintenance to this day.

During my time with The Last Word, I worked on commissions for clients such as Geelmuyden Kiese, Icon Magazine, various NGOs, as well as writing for news outlets such as The Local.